Forrester New Wave Campaign
Drift was looking to make a splash after they were named a leader in the Forrester New Wave™ Conversation Automation Solutions, Q3 2022 Report. This opportunity was to launch a social media and digital marketing campaign to drive credibility and pipeline. This included paid advertising, Instagram stories, and email blasts. With full creative direction and ownership, I worked closely with the demand generation team and social Media Manager to properly A/B test variations and promote frequently across Drift's social channels.
Each promotion was to be a drip — a continuous thread of a consistent visual campaign from display ad to organic social to web. Always consistent but still unique and avoiding templated to make a proper splash.
