State of Conversations Report

The 2022 State of Conversations Report is an annual report released by Drift and Heinz Marketing on their findings after surveying numerous companies on their preferences for conversational solutions. Since the content and data is long and robust (in fact, 60 pages), I made sure to design this report to be highly bold and graphic — leaning on typography and scale. Especially, to design using the obvious of conversations: the speech bubble. The report was created for print and web. Check it out here.

To further promote the report, I designed numerous paid ad campaigns that pull from the visual language of abstract speech bubbles, repetitive bar charts, and obscure pie charts.