Brand Social Plays

A big part of my job is to maintain brand consistency all while keeping up with current trends and focusing on everyday relatable messaging (as we all are human). With this, I was able to lead creative conception and design of some fun, social brand plays. Here are just a few of my favorite brand plays with the goals of increasing the Drift brand voice and overall brand awareness. 

Working closely with the Social Media Manager, I was able to be playful with the graphics in promoting Drift's upcoming event of the GTM Lab. Think realistic Google Calendar meetings, iPhone reminders, and more.