CloseFactor

CloseFactor, a sales GTM software solution, is a current client that wanted to refresh and evolve their brand to be cheerful, approachable, and bold. They wanted their customers and prospects to visit their website and feel that at every touchpoint, their brand and product is reliable, simple, and unique. This refresh included an expanded color palette, an adapted circle motif, updated lively photography, and an introduction of rounded elements. I've created a GTM guide, paid ad campaigns, social carousels, style guides, and more.